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“Our organisation is fit for purpose…”

“Never refuse an order”?

You have decided to export – to take the plunge. As we have already addressed in preceding chapters, you may have taken this decision deliberately or opportunistically. You naturally have confidence that your current team can cope with the demands of your anticipated export business … after all, they have helped you grow your company to its current size and success. (…)

Entrenched thinking – “we have always done it this way” – and a lack of willingness to change in the face of your new export opportunities will limit your progress. Typically, fear of the unknown is at the root of resistance to change. Not grasping the real nature of the new challenges and knowing how to overcome them, combined with a natural inclination to keep things artificially simple, will inevitably hinder progress and strangle the opportunity at birth. (...)

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